Carlsberg, Lav Football fever

Lav beer, famous for its practical packaging, attractive design and recognized quality, has deep roots in Serbia’s football history. In order to accompany the biggest world’s football event, World Championship in Brazil in 2014, Unibrand created the visual identity for canned beer, dedicated to the biggest football fenomenon.

 

Aiming to offer beer lovers something different that will make watching the football matches even more pleasurable, we created a distinctive can design in a limited edition. The figure of a football player in action dominates the design, playful details communicate the excitement around the championship, while the solution visibly relates to the existing identity of Serbia’s favourite can.