Follow the Signs!

Whatever the purpose of your visit and wherever you wish to go, the signage at Delta City shopping mall will direct you!


The development of the Delta City shopping mall signage system is one of the first contemporary signage projects in Serbia. Following the development of the brand identity and visual communications, our next task was to create a unique graphic and industrial design of the signage system.

In order to make communication and movement to and within the facility as simple as possible, Unibrand developed a system of interior and exterior signage, as well as space branding. An analysis of movement patterns inside the building, careful planning, deliberation, and positioning of signage that seamlessly and intuitively fits within the space preceded the realization of this project.

The creative design of the signage system fits into the unique visual identity of the building, consistently conveying the same message in every detail and space available to visitors and employees at the mall. Color coding rounds off the general effect and adds to the distinctiveness and overall experience of visiting the Delta City Shopping Center.

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