The importance of the overall brand experience offered to consumers through all touchpoints with the brand, including the retail space, is becoming more relevant in Serbian market every day.
One of the largest retailers in home décor and appliances, Home Center, entrusted Unibrand with the project of upgrading its brand identity that included introduction of secondary graphics in the form of brand device, as well as redesign of all communications: advertising solutions, product catalogue, loyalty cards, online communications, as well as interior and exterior signage for its retail space.
The identity of Home Center was complemented with a set of graphics (brand device) that fulfill several functions: to mark all categories and subcategories in the store, to increase visual appeal and to harmonize all signs and graphics under one platform. This warm and contemporary graphics increases the pleasant feeling while shopping and talks through all Home Center communication materials.
An integral part of the improved communication system is the company slogan crated by Unibrand – “Welcome home”. Along with the wide assortment of products, dynamic price policy and a modern customer service, Home Center elevated its dialogue with consumers to a whole new level.
After fully redesigning the visual identity, we created marketing solutions for all channels that Home Center uses to talk to its customers: a new look&feel of stores, product catalogue, advertisments. We created a simple, recognizable and flexible design platform that serves as a launchpad for all communication solutions and covers a variety of needs of this retailer.
The result is a striking and comprehensive visual system that aims to make Home Center the No1 choice for home equipment, the place where the customer is welcome as warmly as in their own home. By implementing this project and redefining its brand identity, Home Center made an important step towards even stronger positioning of this brand in the market.