Sigma, Smiling fruit and vegetables

Company Sigma produces frozen fruits and vegetables. As a small producer, it finds its place on the market with difficulty. Unibrand task was to develop the brand identity and packaging that would enable them to be recognized at the point of purchase.

 

The packaging itself should present an advertisement and attract customers from the shelf. Unibrand idea was to enable Sigma brand to be positioned among big players by using a modern, funny and likeable design. Using a stylized image of the Snowman, the company identity directly communicates the product industry, while amusing and attractive messages have the role to directly communicate with shoppers. Also, the introduction of blue colour helped products from Sigma portfolio stand out at point of sale.